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Date: Fri, 15 Jan 1999 07:31:20 -0800 From: Guy Kawasaki <Kawasaki@garage.com> Subject: My New Book
Intro
Rules for Revolutionaries is getting to bookstores, so I'd like to tell you about it. I wrote the book in order to pass along what I've learned about creating revolutions at Apple and beyond--a lot the hard way!
The book provides the "hows" of revolutions backed up by extensive real-world examples. The target markets are entrepreneurs, product managers, engineers, marketers, inventors, scientists, and dreamers.
Or better yet, anyone with $25. :-)
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The Key Principles
These are the ten key principles of the book:
1. Cogita differenter. (Think different) 2. Don't worry, be crappy. 3. Churn, baby, churn. 4. Break down the barriers. 5. Make evangelists, not sales. 6. Avoid death magnets. 7. Eat like a bird, poop like a elephant. 8. Think digital, act analog. 9. Don't ask people to do what you wouldn't. 10. Don't let bozosity grind you down!
In about a week, more information about the book will be available at the Rules for Revolutionaries Web site at <http://www.kickbutt.com>. The Kepler's site (see below) already has all of chapter 1 posted.
Also, having seen the movie "You've Got Mail!," I want to support my local bookstore, and I figured out a way to do this: You can order autographed, personalized copies at:
<http://www.keplers.com/kawasaki.htm>
In the comments field of the order form, please denote how you want me to sign the book. Kepler's will let me know when your order comes in, and I'll go over and personalize your copy.
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Groveling
Finally, I grovel. The book business is weird: If a book gets off to a fast start, the publisher pours more marketing and promotional dollars into it. If it doesn't take off, the publisher usually gives up and figures "it wasn't meant to be."
Therefore, I need the book to get off to a fast start. If you have a need, or know anyone with a need, to create and market revolutionary products or services, please buy a copy NOW. If this book doesn't help you change the world, I'll switch operating systems! :-)
If all 44,000 EvangeListas bought just one copy, the book will be a bestseller!
Thanks!
Guy
PS: Please forward this message to everyone you can! Arigato!
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Date: Fri, 15 Jan 1999 12:43:32 -0800 From: Guy Kawasaki <Kawasaki@garage.com> Subject: PR - System Bar
This announcement is from:
John Oberrick, johno@westcodesoft.com
PR - System Bar
SYSTEM BAR - ESSENTIAL TIME-SAVING TOOLS TO SIMPLIFY EVERYDAY TASKS
SAN DIEGO, Calif., January 14, 1999 -- WestCode Software, Inc. today announced the release of System Bar, a system enhancement utility for Macintosh, which offers several easy-to-use tools for efficiently handling common and tedious tasks.
Included are 11 tools, all accessible through a floating toolbar while in any application - URL Launcher, Folder Boomerang, Auto Save, Insert Text, Popup Character, Monitor Color Depth, Sound Level, Control Panels Popup, System Folders Popup, Windows List, and HD Popup List.
These tools let you easily navigate open/save dialog boxes, auto save documents in any application, store your favorite URLs, instantly paste frequently used text clippings from a user-definable glossary, manage open windows, display and insert special characters from fonts, and more.
No matter what application you're using, System Bar is always ready to help out. When you're not using the System Bar it conveniently hides the floating toolbar; to make it appear, simply move your cursor to the bottom edge of the screen. Or, you can configure it to "iconfiy", reducing it to a small floating icon when not in use.
"System Bar contains some of the core additions usually included as a part of OneClick, our popular Macintosh enhancement product. The System Bar has been spun off as a separate product for users that don't need all of OneClick's other enhancements and macro capabilities," said Mark Brooks, one of the developers of the System Bar.
The System Bar is integrated into the Mac OS through a control panel and can be accessed whenever needed without having to switch to another program. While some of its simpler functions can be found in shareware control strip modules, you cannot find this expansive of a set of system enhancements in any other package near this price range.
Some of the tools found in the System Bar are:
URL Launcher - a mini-bookmark and e-mail address book utility that opens web or ftp sites, and creates and addresses new e-mail messages. It will automatically open your web browser or email client if not already open.
Folder Boomerang - navigates folders easily in Open/Save file dialogs. Keep separate sets of favorite folders for use in each application, and a universal set for all applications.
Auto Save - saves your work in the current application on a set schedule. Never lose work again because you forgot to save before a system crash.
Insert Text - maintains a glossary of commonly used text clips to be inserted into documents, messages, or anywhere you can type text, in any application.
Popup Characters - displays all of the available characters in a given font. Selecting a character will place it in your current document, at the text insertion point.
Open Windows List - manages windows in almost any application. Windows can be tiled, closed, cycled through, or merely brought to the front.
HD Popup - lets you navigate and open drives, folders or files via a hierarchical menu. Also shows available space on all mounted drives, including removable media, such as Zip and Jaz.
Several other tools are included.
System Requirements ------------------- System Bar works on any Macintosh running System 7.1 or greater, including Mac OS 8.5 and 8.5.1. Once installed, the product uses less than 500K of hard drive space and when running uses less than 300K of RAM.
Availability ------------ System Bar is available for purchase and immediate download from the WestCode Software web site.
Price: $19.98 (USD)
All WestCode products include a 60 day money-back satisfaction guarantee, and free technical support.
To learn more about System Bar, visit the WestCode Software web site at:
<http://www.westcodesoft.com/systembar/>
About WestCode
Founded in 1990, WestCode Software, Inc. is dedicated to "improving the way the world uses Macintosh", through the development of innovative, easy-to-use software products for Macintosh computers. WestCode news, product information, technical support, and other related resources can be found at the company's web site. WestCode is headquartered in San Diego, CA.
###
All products mentioned are trademarks of their respective owners.
_________________
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Date: Sat, 16 Jan 1999 11:11:27 -0800 From: Guy Kawasaki <Kawasaki@garage.com> Subject: PR - iMacButtons
This announcement is from:
Joe & Roxanne Lee, busyguy@imacbutton.com
Reset Different....No more paper clips!
The iMacButton is a simple device that that you attach over the reset hole on the side of the iMac to make resetting a hard freeze a breeze. Simply peel off the protective tape at the base of the iMacButton and stick it on. You are now ready to Reset Different!
The iMacButton retails for $9.95 +S&H. The iMacButton is Available for purchase @ www.iMacButton.com .
Read some customer comments and reviews on the iMacButton.
Reset Different! iMacButton.com
____________
Start up Kick butt Cash out
<http://www.garage.com/>
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End of EvangeList Digest V1 #1355 *********************************
