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From: Vincent Hong
To: Wintermute
Subject: Re: How will Apple Survive?
Date:Sat, February 28, 1998 12:02 PM


<<But what do you think they need to do to survive? If they keep doing just exactly what Spindler's had them doing for the past year or so, will they still be swimming in a year and a half, or will the Mac platform be dead in the water?>>

I think Spindler had the company moving too slow. For a while it seemed like the Mac would die off in a matter of years. The company finally seems to be getting on the ball with the new CEO. He's finally liscensed out the Mac OS to IBM, something which should have happened when the IBM/Motorola/Apple alliance occured. Apple lose of profits didn't help them, but I think it woke them up.

Here's what I think they need to survive.

1. Push Motorola and IBM to make faster PPC chips. The Pentium Pro still outperforms most PPCs right now. The dream of twice the performance at half the price never became reality... probably never will.

2. Apple should liscence the Mac OS like crazy when LERP and PPCP become standards.

3. Public beta test Copland and future Mac OSs.

4. Advertise! Advertise!

Apple could have had it back when IBM/Motorola/Apple made alliances, but instead they let PReP slip through their hands and must now make CHRP, or PPCP. If Apple would have made an OS for the PReP platform years ago we would have lots of clone makers now.

Vince


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