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From: Ladd Van Tol
To: Wintermute
Subject: Re: How will Apple Survive?
Date:Sat, February 28, 1998 12:02 PM


>>>
But what do you think they need to do to survive? If they keep doing just exactly what Spindler's had them doing for the past year or so, will they still be swimming in a year and a half, or will the Mac platform be dead in the water?
<<<

Well, Apple just has to do the obvious things to survive. It would take sheer stupidity at this point for them to die suddenly.

And those obvious things?

Well, for starters, there's:

Get MacOS 8 out to developers as soon as possible
but don't a final version release until it's truely stable
Move to PPCP as soon as possible
Keep an edge in terms of hardware speed
Additional support for multiprocessing in MacOS 8 would be good
Evangelize, evangelize, evangelize

When that's done, then:

On to Gershwin
Port Gershwin to other major platforms (_not_ Intel)
Encourage more OSes on PPCP
Create more cool stuff

As you can see, being a developer kinda slants my interpretation of what they should do. From what I've seen, they're doing an excellent job. They may suffer a few more setbacks, but I think they could stand to get up to 20% of the market share with aggressive cloning.


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