New Star Wars Trailer Released Online by Lucasfilm and Apple
Star Wars: Episode I The Phantom Menace Trailer Available on Internet Exclusively in QuickTime
Lucasfilm and Apple have collaborated to launch the new film trailer for Lucasfilm's Star Wars: Episode I The Phantom Menace on the Internet exclusively in QuickTime, Apple's industry-leading multimedia software. The trailer can be downloaded beginning today, March 11, 1999, a full day before the release of the trailer to theaters this weekend, at a jointly-maintained web site reached through www.starwars.com or www.apple.com. Fans can also download a copy of the latest QuickTime software from the site. The prior Episode I trailer, also available on the site, resulted in over 10 million downloads.
"George Lucas wanted to create the highest quality Internet viewing experience for our new trailer, so we turned to QuickTime because its sets the standard for Internet video quality," said Lucasfilm's director of marketing, Jim Ward. "Our collaboration with Apple is enabling us to push Internet video to its limits, capturing the experience of Episode I for Star Wars fans everywhere."
"Where can you view the new Star Wars trailer? Not on Real Networks' Real Player. Not on Microsoft's Media Player. It's only available on Apple's QuickTime," said Steve Jobs, Apple's interim CEO. "When you care about quality, there is only one digital media platform capable of delivering today, and that's QuickTime."
QuickTime is the industry-leading digital media platform for video on computers, the Internet and CD-ROMs. QuickTime runs on Macintosh and Windows computers, and currently supports over 35 popular media file formats, including most major video, still image, audio, animation, and MIDI formats. QuickTime is the winner of numerous industry awards and QuickTime's file format has been chosen as the starting point for ISO's MPEG-4 Intermedia Format.
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